The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Ads About Nothing
Agency: BBDO Belgium / Brussels
Client: De Acteursgilde Category: Broadcast / Series
It's Hard To Read
Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client: Dyslexia Canada Category: Broadcast / Series
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Posters / Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Series
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Posters / Series
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Posters / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Posters / Series
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Posters / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Posters / Series
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Online-only Video / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online-only Video / Series
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank Category: Online-only Video / Series
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Social Post / Series
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Post / Series
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc. Category: Social Post / Series
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Social Post / Series
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Newspaper / Series
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg Category: Newspaper / Series
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas Category: P.O.P. & In-Store / Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: P.O.P. & In-Store / Series
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION Category: Moving Image / Series
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Writing / Series
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Writing / Series
Non-Imaginary Friends
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Magazine / Series
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Magazine / Series
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Visual Effects / Series
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv
Client: WhatsApp Inc. Category: Direction / Series
Amazon Alexa Campaign
Agency: Biscuit Filmworks / London
Client: Amazon Alexa Category: Direction / Series
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas Category: Billboards & Transit / Series
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen Category: Billboards & Transit / Series
Reflections
Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client: McDonald's New Zealand Category: Billboards & Transit / Series
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Billboards & Transit / Series
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Billboards & Transit / Series
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc. Category: Billboards & Transit / Series
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Series
Annual ID:
OS_RA21_026M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Belgium / Brussels
Client:
De Acteursgilde
Title:
Ads About Nothing
Category:
Broadcast / Series
Annual ID:
OS_RA21_027M
Award:
2021 Radio & Audio Merit Award
Agency:
dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client:
Dyslexia Canada
Title:
It's Hard To Read
Category:
Broadcast / Series
Annual ID:
OS_RA21_028M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Broadcast / Series
Annual ID:
OS_RA21_029M
Award:
2021 Print Merit Award
Agency:
Cheil / Hong Kong
Client:
Chupa Chups
Title:
Joy Sticks
Category:
Posters / Series
Annual ID:
OS_PT21_041M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Posters / Series
Annual ID:
OS_PT21_042M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Series
Annual ID:
OS_PT21_043M
Award:
2021 Print Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Posters / Series
Annual ID:
OS_PT21_044M
Award:
2021 Print Merit Award
Agency:
Havas Germany / Duesseldorf
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Posters / Series
Annual ID:
OS_PT21_045M
Award:
2021 Print Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Posters / Series
Annual ID:
OS_PT21_046M
Award:
2021 Print Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Posters / Series
Annual ID:
OS_PT21_047M
Award:
2021 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Posters / Series
Annual ID:
OS_PT21_048M
Award:
2021 Interactive & Online Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Annual ID:
OS_IN21_051M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Annual ID:
OS_IN21_052M
Award:
2021 Interactive & Online Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Annual ID:
OS_IN21_053M
Award:
2021 Social Media Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Post / Series
Annual ID:
OS_SM21_055M
Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Post / Series
Annual ID:
OS_SM21_056M
Award:
2021 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Post / Series
Annual ID:
OS_SM21_057M
Award:
2021 Social Media Merit Award
Agency:
OREO + 360i / New York + the community / Miami
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Social Post / Series
Annual ID:
OS_SM21_058M
Award:
2021 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Social Post / Series
Annual ID:
OS_SM21_059M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Newspaper / Series
Annual ID:
OS_PT21_031M
Award:
2021 Print Merit Award
Agency:
MullenLowe SSP3 / Bogotá
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Newspaper / Series
Annual ID:
OS_PT21_032M
Award:
2021 Print Merit Award
Agency:
the community / Miami
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Newspaper / Series
Annual ID:
OS_PT21_033M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Gomus
Client:
Alpargatas
Title:
True Fashion
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_034M
Award:
2021 Out of Home Merit Award
Agency:
Cheil / Hong Kong
Client:
Chupa Chups
Title:
Joy Sticks
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_035M
Award:
2021 Out of Home Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_036M
Award:
2021 Out of Home Merit Award
Agency:
LG2 / Toronto
Client:
Atkin Guitars
Title:
Guitarists Get It
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_037M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett Toronto
Title:
Leo SOS
Category:
Moving Image / Series
Annual ID:
OS_DE21_153M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / India
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Moving Image / Series
Annual ID:
OS_DE21_154M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Writing / Series
Annual ID:
OS_MI21_061M
Award:
2021 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Writing / Series
Annual ID:
OS_MI21_062M
Award:
2021 Print Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Non-Imaginary Friends
Category:
Magazine / Series
Annual ID:
OS_PT21_036M
Award:
2021 Print Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Magazine / Series
Annual ID:
OS_PT21_037M
Award:
2021 Print Merit Award
Agency:
TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Annual ID:
OS_PT21_038M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Moving Image Craft Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Visual Effects / Series
Annual ID:
OS_MI21_095M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + outsider.tv
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Annual ID:
OS_MI21_051M
Award:
2021 Moving Image Craft Merit Award
Agency:
Biscuit Filmworks / London
Client:
Amazon Alexa
Title:
Amazon Alexa Campaign
Category:
Direction / Series
Annual ID:
OS_MI21_052M
Award:
2021 Moving Image Craft Merit Award
Agency:
FIG + CNN + HouseSpecial
Client:
CNN
Title:
Donkey & Elephant
Category:
Animation / Series
Annual ID:
OS_MI21_089M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Gomus
Client:
Alpargatas
Title:
True Fashion
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_040M
Award:
2021 Out of Home Merit Award
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_041M
Award:
2021 Out of Home Merit Award
Agency:
DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client:
McDonald's New Zealand
Title:
Reflections
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_042M
Award:
2021 Out of Home Merit Award
Agency:
Havas Germany / Duesseldorf
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_043M
Award:
2021 Out of Home Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_044M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_045M
Award:
2021 Out of Home Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_046M
Award:
2021 Out of Home Merit Award
Agency:
TBWA\Media Arts Lab / Tokyo
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_047M
